Principle : to assist a company subject to counterfeit

Evaluating the prejudice resulting in a counterfeit:

• of a product
• of a brand
• of a distinctive element of a brand such as product design or colour…
• of a patent

our means : comparing the company’s current situation with what would be a “normal” situation

• Assessing the loss of profit through :
  • The evaluation of the volume of forged products
  • Strategic research both of the market and of the forged product on its market
  • Research on market trends: statistical projection of passed trends, tangible evidence of trend alteration
  • Studying the loss in value of the company’s investments
  • Setting up alternative methods: inherent payment

• Assessing additional costs :
  • Ascertaining the correlation between the counterfeit and the incurred expenses
  • Ascertaining these expenses as additional

Results

 Drawing up a financial report endorsing the legal argumentation of our client’s legal advisors
 Appropriate response to the arguments given by the adverse party
 Legal counselling of our client during all proceedings (experts reports, courts of law…)

We helped them :

 Evaluation of the prejudice suffered by Piper Heidsieck through the counterfeit of the colour red of its label by the Vrankren company: assessment method validated by the Paris’ Tribunal de Grande Instance (known as the TGI or Magistrate’s court);
 Candia c/ Lactel
 Stago c/ Biomérieux
 Bourjois c/ L’Oréal